Porsche
Early in the movie, referring to the Porsche he is driving at the time, Mark Whitacre asks: "Is it "Porsh" or "Pore'-shuh?" I can answer that question very simply. The correct way to say it is "Pore'-shuh." (With two syllables, accent on "Pore".) The "e" is pronounced just like the "a" in "Toyota." Porsche does not do a great deal of advertising, but when they do, the name is always pronounced "Pore'-shuh." I believe that they know how to pronounce their own name.
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