I imagine the opening shot scared people away. They never made it to the bukakke. They never even made it to the opening dialogue (cinema is dead), which would instantly rile the feathers of most viewers and turn them away as well.
The structure of the film, its multiple cinematic languages (documentary, travelogue, improvisation, music video moments, web videos, pornography, disjointed editing, etc), its raw images and raw emotions, its vacuum of exotic and orientalist tropes, its complete sidestepping of Israel's cultural oases, its lack of allusion to the Israeli-Arab issue, its contemporary focus on "wasted youth" and marginalized society, etc, would drive most people away.
It reminded me of an externalized interactive version of the film "Container" (2006, Lukas Moodysson).
Lior Shamriz defied his own "cinema is dead" quip. What he achieved is not only unprecedented in the diverse spectrum of Israeli cinema, it is nearly unprecedented in contemporary (1980's-present) cinema.
He directed another film entitled "Saturn Returns", but of course it's sitting in its reels rotting away.
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