MovieChat Forums > In the Hands of the Gods (2007) Discussion > Nike ad faking it as ad-umentary

Nike ad faking it as ad-umentary


Yeah so this is a nike ad. this is a adumentary for nike. my gosh they must be desprate at nike if this is what they come up with. all the drama, humour, tension, comedy, and was well staged. Wieden+Kennedy did their job agian.

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sure I saw some other brands in there - nike wouldn't let them get away with that! Don't forget rockport is owned by reebok ;)

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Don't be such a synic - they probably got loads of free gear sent from nike, maybe even a sponsorship deal, but that doesn't make it an 'adumentary'. What are they supposed to do, say "no thanks nike we'll wear unbranded clothes"?

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get the dvd and watch the behind the scenes making of by the directors and producers, then listen to the commentary and then come back on here and tell me this film was a nike sponsored film or staged. i can understand being cynical, but get all the facts and info before making accusations. in addition to which, if you knew what the boys in the film went through to make it to argentina and the backgrounds theyve come from, you wouldnt make accusations like the ones you have, in fact youd be embarassed by what youve said.

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you're an idiot. its not their fault nike is the best sports brand in the world and happen to sponsor pretty much ALL the country's kits that they visited.

its so blatantly obvious its a genuine documentary. or they are the best actors in the WORLD. You choose. Either way, they win.

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staged,staged,staged,staged...it dosn't take a rocket scientist to figure out that this was a 'mockumentary' in every sense of the word. For starters, one of them couldn't really care less about meeting diego, the scouser was faking it and gret tatrical irony (ann casting) to leave the born again christian out of the finale...shame, as he was the only ' character' wo seemed like a decent human being.

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