Rocknrolla 2 finally announced.....
..as NEVER happening!
I really feel sorry for all of you Ritchie fans who are still (nearly 5 years on) awaiting the sequel to this movie, when the painful reality is clearly there for you to see. I feel I need to educate you in order to bring some closure to your lives, so you can move on.
(1) The only reason there is even talk of a sequel, is not because of the films massive success(?), it`s because Ritchie promised it at the end of the film, and therein lies your problem. There isn't a single person in the whole of Hollywood who can make that kind of promise, before a film goes on release, therefore, Ritchie had absolutely NO RIGHT to tell you that!!
(2) Do you guys remember a film called, The Golden Compass? That WAS a trilogy or was supposed to be. The story was left open ended and incomplete, so where is the sequel? The directors and actors are all on record saying they want to finish the story...providing the first is a success, it wasn't and bang goes The Golden Compass 2! On paper, the film DOUBLED its $180m budget by taking $360m worldwide. So you are probably thinking, that that is more than enough profit to get the sequel done, right? WRONG! If you double your budget, you merely break even.
(3) Diminishing returns - It is very rare for a sequel to take MORE than the original, that is why the returns are smaller or diminished. It is normally worked out at 75% of the original. If the film generated $100m, any sequel would be expected to take around $75m, a trilogy, even less. There are exceptions to these rules, but only for iconic films with large built in fan bases like, James Bond or The Comic Book Heroes, Harry Potter, or even TV shows (Sex in the City). I think it`s fair to say that RnR doesn't qualify and any sequel would take LESS.
(4) At the time of RnR`s release, Warner Bros are on record as saying that the film is "Very English and funny in places" LOL!!!! That`s hardly a ringing endorsement of a film they`ve just spent $25m on and are supposed to be promoting! It`s widely known that WB hated RnR and tried to cut their losses by giving it a small release.
Now, with all of that new found knowledge in mind, lets look at RnR`s numbers
Budget $18m
Worldwide takings $25m
Remember, as a rule of thumb, you have to DOUBLE your budget to break even. However, even if WB actually spent less on advertising and promotion (lets say only $5m), you still are MILES away from the numbers needed for a sequel, AND THAT IS THE ONLY THING THAT GREEN LIGHTS IT!!
It`s time to jog on, boys.
"What was that, an exhibition?"