It's social satire not a straight 'Horror' movie.
The negative reviews for this film all revolve around the lack of scariness. Cheez-Whiz Crackers, you poodles, DENSEN UTA is a COMEDY! The movie satirizes the recent spate of Suicide-Horror fare by conflating the Japanese obssession with cuteness and the permissive attitude toward suicide. The correlation is that the cuteness aspect (genki) of Japanese culture serves as a distraction from the opressing weight of one's own Japaneseness. The film both mocks and accedes to the necessity of genki phenomena such as AKB48 to Japanese culture.
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