This movie's producers could be using the same tactics...
... of which they accuse Moore. I believe in psychology that's called transferrance. In politics it's just called good strategy.
If you rely on a movie as the sole source for "evidence" upon which you try to base conclusions, regardless who produces or directs it, it shouldn't be much shock that your conclusions prove wrong as much or more than right. It might be fine to use it as a starting point for actual research and evidence gathering - call it a hunch - but to use it as a source of fact in and of itself is an invitation to serious manipulation.
I can't draw any conclusions about Michael Moore's motivations or behavior from this movie alone. Neither should you try.