LMFAO, wow. Let's just say the average movie ticket price is $8, which I think it is. That averages to 12 people per theatre. LMFAO, WOWWWW. Could it be an even bigger flop?!? That's 12,084 (average) people who seen it on friday. Those 12,084 people deserve to be shot.
Let's see how much it makes Saturday and Sunday night.
# MARK MY WORDS, I MIGHT BE SOMETHING SOMEDAY
Yeesh. I'm thinking it'll make about 2.8 times its Friday box office or something in that area (that's about the average), which will result in the 4th worst per-theater average for a wide release of all time, right behind Delgo.
http://www.boxofficemojo.com/alltime/weekends/worstopenaverage.htm
I'm guessing that it's Friday night take could easily account for half the business it will do this weekend. That's the way that movies like this (well, similar movies that people actually bother to see) perform. They'll do big teen d-bag business on Friday night, maybe half that business on Saturday, and will be forgotten by Sunday. Even the stronger performers in this genre follow that pattern.
shareThere were 7 people TOTAL in my theatre tonight when I saw it.
Just for the record, it wasn't my idea to see it so don't shoot.
Wow, if you figure there were five showings per theater that day that means the movie averaged a little more than two people per showing.
Also, to put it in perspective, Up in the Air made three times as much money in around 100x less the amount of theaters (it opened in 15 theaters this weekend), so all they needed to do was average 6 people per showing to match it.
I knew it was going to bomb, but I didn't think it would bomb this hard.
This will actually have a lower per theater average than the original Dorm Daze. And that one didn't even have TV advertising or the vampire angle.
Seriously, how did this company Full Circle Releasing botch this so bad? This is their first release, and they're going to lose a whole bundle here. I could have seen a film like this making a few million or so on opening weekend with the proper level of promotion, but something went really wrong here...
Full Circle is pretty much a non-entity when it comes to getting movies into theaters, so I can understand why something like this did a total faceplant. If they can barely afford to get something into theaters, they sure as hell don't have the money it takes to market it properly. Something like "Miss March" had Fox money behind it (well, Fox Searchlight), had ads in all the right places, and still tanked. Sometimes it doesn't matter how hard you push it, if it looks bad, people might actually do the right thing and stay away.
shareThis reminds me a little of the Bloodrayne release a few years back. It was Romar's first big release (they haven't released anything since), didn't have a huge marketing budget or anything, had distribution issues close to release (I remember hearing they sent it to a bunch of theaters that hadn't asked for it..) yet it still managed a $1500 per theater average on around 1000 screens-- lousy, but not completely embarrassing. Then again, at least that one had the "known actors" thing going for it.
share"Bloodrayne" showed up at MY theater when we weren't booked for it, and I don't think it ever left the truck. Maybe smaller, independently-owned theaters can go "Eh, what the hell, we'll run it", but when you're dealing with the big chains, it's a no-go, so it's not enough that the company was wasting money in the first place by even releasing the thing on a thousand screens, but they pissed away even MORE in unnecessary shipping costs.
sharelmfao, I thought theatres get to choose what they want...??!?
% NO HERO IN HER SKY
To my understanding, chain theaters have a bit of a say in what films they want, but the orders come down from corporate and then they will yank a movie if it is doing poorly. My friend works at a chain theater and he said that they have little control what stays and what doesn't.
For ROMAR, I heard they sent it to the wrong theaters because they never had 2500 theaters lined-up for it at all so they sent the prints in hopes that the theaters would take it.
HAHA! The same thing happened with "Bloodrayne" at the theater I work at! They delivered it and I asked my manager "Are we playing this?" and he said "It's not in the bookings. But build it just in case, maybe they'll change." So I built it and it sat on a spare platter for about 5 months, it never played once.
Finally after 5 months Technicolor (the print distribution plant) called our theater. I talked to the woman and she said exactly this "Um...we're trying to track down missing prints of the film 'Bloodrayne,' would you happen to have one?" I told her we didn't, and she said "Ok, thanks for your time."
My manager has a screening room in his house and has been collecting 35mm films for 20 years, so he broke it down and took it home. Every so often I'll bring it up and he always says "I've been meaning to watch it."
As for questions about bookings, when it comes to chain theaters (I work at an AMC in New Jersey) some of it depends on your theaters' reputation and performance with similar movies in the past. The distribution companies get stats from theater booking agents and they can choose what theaters to open their films in to maximize profits. A manager can suggest or recommend to the booking agent certain movies that patrons have shown a lot of interest in, but ultimately what comes and what goes is up to our booking agent. He'll decide how long we keep a movie based on our performance with the movie and any possible discounts distributors offer us on lower rental fees. Because every print a theater gets is technically "rented" from the distributor.
I work at the 2nd busiest theater in the state, we just had an IMAX installed (fake IMAX, but it's not bad) and we have a reputation for getting limited releases, and we do well with them.
Off the top of my head, here are some limited releases we got and did well with.
Coco Before Chanel, Fanboys, Moon, A Serious Man, The Host, Whatever Works, The Promotion, The Brothers Bloom, The Hurt Locker, The Assassination of Jesse James by the Coward Robert Ford
Currently we are showing The Road, An Education and Boondock Saints II. We also get alot of the Oscar hopefuls while they are still in limited release.
But we also get limited releases that do nothing and are gone after a week...
Jankey Promoters, Nobel Son, Crossing Over, Postal, Brooklyn Rules
I'm sure come Thursday I'll be able to add "Transylmania" to this list, I saw no more than 4 people in any show this weekend.
OMG you work at a movie theatre?!?! Let's be BFF's... i always wanted to know the movie theatre business!
i hope it's going to make you notice... someone like me.
Resevior Dogs, what theater do you work at in NJ? I'm from there too and the one I usually go to just got an IMAX. Amc Loews Cherry Hill.
shareI work at the AMC in New Brunswick, which is central NJ. I've been to Cherry Hill a few times, it's nice and I know a few people that work there.
Last Films Seen:
Broken Embraces (10/10)
The Last Station (7.5/10)
A Serious Man (9/10)