Here's how it really went down....
Mark and Tony were drinking at the bar one night.
Tony: "you should see some of the money people splash around for some of the *beep* paintings at my gallery"
Mark: "Yeh my daughter could paint better than half those jerks"
Tony: "You know what, we'll get Marla to make some painings, touch them up a bit so they look arty enough and sell them for thousands"
Mark: "Yeh, lets do it"
Mark goes back to Tony's house for gay sex
....so the scam begins