They are a relatively new idea. I got married in 2010 and they were big, but my brother got married in 2000 and they weren't very common then. Maybe they'll catch on in Europe :)
To those saying they are tacky, how is being considerate of your guests tacky? Most wedding invitations go out 6 weeks prior to the wedding. Wouldn't it be nice to know further in advance so you can arrange for travel if need be, take off work, find babysitters etc? Sure word of mouth can work, but we had large families and invited 260 people to our wedding. Word of mouth wouldn't have reached everyone, the date would have gotten mixed up along the way and we would have spent 6 months answering questions as to when the wedding was, rather than just send out cards once and be done.
Also, they don't have to be expensive. Our Save the dates were the free business cards on vistaprint, and I cut up fridge magnets (the printed side was glued to the back of the card so you couldn't tell they were fridge magnets) to stick on the back, so the only cost involved was the couple bucks shipping when I ordered them, and the postage to mail them out.
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