Product Endorsements??
Usually I hate this since they just show up right on your face. However, I think here, it was smartly put since Hrithik was part of that movie and also endorsed the product, "Godrej Refrigerator". But have you noticed the irony that Konkana wins the Hrithik endorsed product the time when her onscreen beau Farhan manages to displace Hrithik from his debut movie and become successful... Kinda implying 'there's always room for everybody out there'..
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I'm not a hypocrite. If I criticize, I criticize the idea and not the person.