MovieChat Forums > 99 francs (2007) Discussion > What was with the message in the end!?! ...

What was with the message in the end!?! +the clip after the credit list?


I thought this movie did a brilliant job of weaving itself together into a full, completed work. I was worried at times and thought where the hell it was going but it always managed to somehow stay on target.

But.... the message in the end on how much money is used in advertising and so on... What the *beep* was that?! It's so contradicting it's just hilarious. This movie was visually stunning, like one big ass commercial. There was obviously a lot of money put into minor details... So.. what gives? Was the message in the end a satire? Some inside joke? They could have saved thousands of life by not making that movie. You're just as guilty spending loads of money making commercials as you are of making movies. So, that message was really annoying.

Did someone wait for the credits to finish? What was that clip, after the credits? That annoyed me as well. Something out of the blue.

Despite that, brilliant film.

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im trying to find the source, but cant but it said something like this:

"over 500 billion US are spent each year on advertising world wide. It takes just ten percent of that to stop world hunger each year." but im not quoting exactly!

if you can find a source thatd be grreat!

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"The world only needs 30 billion dollars a year to eradicate the scourge of hunger" - UN (Food and Agriculture organization; ), -2008
- http://www.fao.org/newsroom/en/news/2008/1000853/index.html

Information about advertisement expenses could be from ZenithOptimedia
- http://www.zenithoptimedia.com/home/index.cfm?CFID=1519997&CFTOKEN=94671120

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But.... the message in the end on how much money is used in advertising and so on... What the *beep* was that?! It's so contradicting it's just hilarious. This movie was visually stunning, like one big ass commercial. There was obviously a lot of money put into minor details... So.. what gives? Was the message in the end a satire? Some inside joke? They could have saved thousands of life by not making that movie. You're just as guilty spending loads of money making commercials as you are of making movies. So, that message was really annoying.


True, but there's a saying: Give a man a fish, you feed him for a day, teach him to fish and you feed him for a lifetime...

Just like the Fight Club, this movie carries the same kind of hypocrisy in it. But in the end, I think it does far more good then it does harm. And anyway, how else are you going to change the world. You can't be like an Indian - "we wont use the evil white mans ways." You have to use the only weapon that works. In my opinion, the best way to show how big of *beep* something is, is by *beep* people...

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What was that clip, after the credits?

As written in the "movie connection" categories on IMDB: this clip shown in the very end of the full cast credits is the "first commercial ever made" and called "Laveuses" (1897).


My opinion about the movie: I think Jan Kounen did an awesome visual art (again!... remember Dobermann or Blueberry and the shamanic experience). It's quite disturbing for a movie but as a commercial it makes sense I mean. ;) Well not an excellent movie to me (because the story is very flat) but yet very interesting on its ironical side and for the reasons I wrote before.
I gave it a good 7/10.

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Word for word -
"Each year, the world spends 500 billion dollars in advertising.
A UN study estimates that 10% of that sum could halve the world's hunger problems."

Why didn't they say 20% and that would be ALL the world's hunger problems solved?
I didn't like the movie much but appreciate what it's trying to say.

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True words, kcdee.
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I own you.

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