This ain't no novela

Just saw it today and the reviews are right.
The talent is from Mexican novelas but its not the sentimental overacting you see in novelas.
It has a "moralistic" rationale, but its all heist movie, with lots of ironic plot twists and quirky characters.
I'm surprised it got a relatively wide release for a spanish language film --- 5 major multiplexes in San Diego county.