I've always enjoyed this argument. Capitalism becomes the dominant ideology of the planet. It touches everything and global institutions coerce participation in every facet of society under one underlying economic philosophy. Companies expand vertically as well as horizontally, buying out all levels of production for every product in the world. The literal conquest of society by those who own and buy out those who cannot compete (though there is essentially nothing wrong with competition) consequently limits consumer choice on ethical grounds. Mass production out paces those of local producers (once more not entirely a bad thing), but market prices are manipulated through various forms of market saturation in order for dominant producers to limit the rise of new competitors.
Massive institutions force society into a single moral philosophy through "purchased agreement", and the price for those who wish to speak out against blatant injustices and abuses of individual rights, the very grounds in which this same philosophy of capitalism was founded and continues to be justified on, are entrapped in the label of hypocrite.
The game is called entrapment. The conveniences of society generated by all the brilliance of humanity musn't be participated by those who seek to criticize its flaws. If you are poor, you are condemned to live with the burden that, as Sartre wrote in his famous preface to The Wretched of the Earth, "We were men at his expense". The relative poor who can't afford anything else but to shop at Wal-Mart, who have no time or money to go beyond the conveniences provided by the society of the G8 have to put up and tuck away the fact that they would never allow their children or their friends to work in slave conditions. To work where the only differentiation between modern labour and slavery is the marginal payment that often keeps its workers living hand to mouth.
I never knew a burger was such a sin, so much that it cost one's freedom of speech and association. I never knew that feather boas and a well-knit blouse could take an intelligent girl and force her to refrain from admitting she agrees with everything in Das Kapital. I'm not a Marxist, or a communist, or an anarchist. Quite frankly I'm a bigger fan of Foucault, Said, Nietzsche and Max Stirner. I'm just well read with Marx. There is nothing in Marxist literature that would connote that those who disagree and awaken in class consciousness must reject modern society. Quite literally Marx tells people to embrace it, so much that they'd want to take the means of production for themselves so they won't have to settle for the enforced suffering of others to fulfill their need to not have to step barefoot on hot summer asphalt. The only question that the situation of buying actually poses is, "Is capitalism feeding those who will eventually change it, selling the rope in which it will hang itself with, or if in buying are we really only perpetuating the system?"
I'll say this from a rational-egoist's stand point: if hypocrisy and moral imperfection is the price I must pay to exist in this world where conveniences will allow me to excel in greater faculties because I no longer spend 12 hours a day providing myself with my necessities, so be it. In order to study what I know there isn't a book that hasn't cut down a forest, or a even stove or computer made by a manufacturer with a research and development department in military technology (And you'd think it absurd to accuse me of being a warmonger simply because I own a General Electric refrigerator). They my purchases will never change the fact that I disagree with the unethical practices of many who own the world who dabble in theft and murder, but are never called on it simply because they can afford to rename it. I'll commit the sin of hypocrisy this argument shortsightedly presents. But in the end, that burger will give someone the extra energy to pass their law exams and to participate in human rights groups. They will feed doctors who will go out and save the wretched poor from diseases. Go ahead and call all of those souls hypocrites. It's a lot better than eating the burger and going "Ah well...someone's gotta lose out."
Moral purity, perfect adherence to beliefs, is impractical and teaches no one how to live outside of a dream world where books rationally provide guidelines to a life that is never 100% in our control. Fear of losing moral purity and absolute avoidance of hypocrisy is a product of what Louis Althusser called "The ideological state apparatus". We must agree and never move against actions we blatantly disagree with out of fear that we will be impure in mind and beliefs. Here's what life is: We're all dirty. We're all hypocrites. All of us would never allow the treatment of a child labourer to happen to our own. The rioter running around in shoes made in Indonesia, no matter how cheap and unpopular they are, is a hypocrite. The one a step greater to them is the one who would also never let their own be treated the way others continue to be in the Free Market world, but do absolutely nothing because they ironically fear being called hypocrites. They may actually not be hypocrites. They may simply not even believe in the rights of others in a true sense. They are liars and coward sheep who'll only toe the popular sound of "Freedom! Rights for all!" because that is the mode in which the world will accept them.
As far as this argument's logic is concerned, the ground rules for existing in a capitalist world go like this: Don't say anything bad against it. If you use anything produced then agree that all is well and right.
Cliche Guevara....
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