Pics from 'Helvetica' World Premiere Q+A at SXSW

The World Premiere of Helvetica took place here at SXSW on Tuesday afternoon at the Austin Convention Center. This was only the 2nd completely sold out show I'd seen (the other was All the Boys Love Mandy Lane) and the only 2nd sold out show in this particular venue (over 400 seats). All this for a film about a font. Who knew? Designers and geeks in general probably know what the Helvetica typeface is. But even those who don't will enjoy this fascinating history of something that is so ubiquitous in our lives that we look at it all day and probably never think about it. But you will after seeing this film.

Director Gary Hustwit conducted a Q&A after the screening.

I took a couple of pictures of him and posted them here:
http://www.pro-networks.org/forum/viewmedia.php?t=90481

Also here:
http://blogs.pro-networks.org/phileysmiley/#a000389


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The world moves for love. It kneels before it in awe.