This comes out on Friday and I only heard about it today...
I'll bet it's a quality film.
...
I had no idea this film existed until I saw it on the IMDB home page just now.
I wear a mask. And that mask, it's not to hide who I am, but to create what I am.
I've been waiting for this film since references first appeared here years ago.
But I had no idea it was near completion until the Burger King ad.
As for the lack of advance publicity, that's more a matter of not having the budget for advance PR. Plenty of good films have no advance PR, far more really bad films have plenty of advance PR.