The Title of This Show

I missed the first two episodes. What is the title of the show relating to? Did they mention it in the first or second episode?

And also, not to make comparisons between this show and Gilmore Girls (because I know this makes people angry) but I think it's interesting that Sarah is a children's book editor or publisher and in an episode of Gilmore Girls Lorelai lies and says she's a children's book editor (or publisher can't remember)