Marketing overload

Just as expected, Arn is being marketed over the top here in Sweden. Sure, I understand the producers anxiety and need to bring the money invested back, and perhaps even gain a profit, but the whole campaign to me just comes of as being desperate.

It's like they've looked at everything the US have done in moviemarketing the last 15 years, then just made an overload copy of it. Seeing those rediciolous posters with the characters seperately, as if it was LOTR-characters really makes me cringe whenever I see them.

I think they got have spent half the marketing budget and still get the same number of people going to see it.

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