MovieChat Forums > Voleurs de chevaux (2007) Discussion > why the title change?

why the title change?

posted 15 years ago by iainhammer
3 replies | jump to latest

The French title means "Horse Thieves", not "In the Arms of My Enemy". Why the sentimental, slightly silly title change?

[–] bahamamama 15 years ago

Because "Picture This!" released the DVD in the USA and they almost always re-title their foreign films with cheesy, exploitative names.

Previous Picture This! re-titles include:

The Greek drama "Oxygen" became "Blackmail Boy"

The German film "Verfolgt" (original english title "Hounded") became "Punish Me".

[–] iainhammer 15 years ago

You're so right! 'Presque Rien' ('Next to Nothing') became - wait for it - 'Come Undone' !? (And the DVD has embedded subtitles that intrude on much of the image - for those of us who can understand a bit of French dialogue, wouldn't removable titles have been possible?) You're correct bahamamama, Picture This! do treat their movies very ineptly.

[–] civildiscussion7 14 years ago

Of course, it ridiculous marketing. But, seriously--which would you likely rent (without knowing much--of anything--about the story):

"Horse Thieves" or "Arms of My Enemy", lol.

Picture This! is only maximizing on their investment when they change titles and market to a certain niche movie audience (read: gay).

P.S. There's no excuse for intrusive hardcoded subs, lol.