FROM THE PRODUCER (WHO HAS NOT VOTED!)
Hello out there,
My name is Lars Hermann and I am the producer of The Riddle. In Scandinavia we have for many years suffered under "The Jante Law", coined by Norwegian writer Aksel Sandemose. The rules under the law (which you can check out at Wikipedia) are:
1. Don't think that you are special.
2. Don't think that you are of the same standing as us.
3. Don't think that you are smarter than us.
4. Don't fancy yourself as being better than us.
5. Don't think that you know more than us.
6. Don't think that you are more important than us.
7. Don't think that you are good at anything.
8. Don't laugh at us.
9. Don't think that anyone cares about you.
10. Don't think that you can teach us anything.
Why am I bringing this up?
We in Denmark owe England out freedom - without you guys we would have paid the price for our cowardly surrender in 1940. You have so much history there to be proud of - battling the forces of evil against impossible odds at a time when nobody else was.
It is pretty dismaying to read through the mean and vitriolic postings about The Riddle. Most of the people writing seem to have adopted the Jante Law, which stands for the opposite of what England of 65 years ago did.
The Riddle seems to be your enemy - a small, independent British film which happens to have caught a lucky break, a distribution deal with the smart and innovative people at The Mail on Sunday, who sold 2.6 million copies of that Sunday edition, the third best ever.
We are just little people, struggling to make the best of our film, which we are very proud of, but which is battling against the force of the mighty average $100+ mio. budget of the Hollywood film, plus prints and advertising, which is unmatchable by any other film, company or country in the world.
Entrepreneurship, inventiveness, innovation is what we have going for us. The free stuff.
The deal with the Mail on Sunday was a ground breaking deal, a first in the world (and thanks to Brendan Foley for that idea!) and one which could benefit many other small, independent films too. Not likely for a US blockbuster, but very appealing for a small European film, whose prospects is boosted by the total monetary and marketing value of such a high 6-figure deal.
It's a war out there - haven't you noticed? Check out the market share of British films. And it's not just about quality - it's about the marketing power of the competition.
Beat on us and the other British and Irish films which get made against all the odds which are against us in today's film environment - and there will be ever fewer of us out there!
I don't get the general negative nature of some of these postings. It's almost as in fiction - happiness doesn't make a good story - misery does. But you guys should be cheering us on - rather than be promoting misery!
We're little folks who, for once, made headlines and stole the picture.
I, for one, have not voted yet on the film on IMDB. That is for the audience to do...
Yours truly,
Lars Hermann
[email protected]