Movie star

Anyone notice that at the end when Virginia Madsen's character puts the Atrash coat on the movie star (for no apparent reason and with no explanation on why the coat is even there) he goes back to the patio area and lots of camera flashes go off. The paparazzi's photos will be plastered all over and give Atrash's clothing line some much needed PR and street cred. Part of the movie's theme about accidental manifestation (destiny?), but still a very dull movie with odd loopholes.