For folks in Toronto: How IRRITATING are the subway ads?
I've never seen the show, but man...these posters are doing a great job of ensuring I never will.
Here's the thing: Why do these ads assume I'm familiar enough with this character to find his apparent arrogance (or whatever) endearing or charming in any way? I mean, if I saw a poster of, say, Homer Simpson being dumb, for instance, or Borat acting inappropriately, I'd be on board with the concept because I KNOW those characters. But "Jeff" from "Jeff Ltd."? Not so much.
What the makers/marketers of this show don't seem to get is that they have a very small viewership. And when the idea is to attract new viewers, they shouldn't be putting up ads that work from an angle of 'brand recognition'. They should be playing to the uninitiated. And those of us that are unfamiliar with this "Jeff" character aren't looking at these posters and chuckling to ourselves, muttering "Oh, that Jeff..." Instead we're seeing what amounts to little more than some random, smug-looking douchebag in bad TV make-up with his face plastered on a really cheap-looking poster, along with snippets of dialog that few people apart from the show's creators and writers could actually find funny.