Lego, M &M's, Sony, Guitar Hero, Parrot AR drone and many others. It was like watching the commercials during the movie.
I feel sad about what the movie industry has become.
Do you also think that there was way too much ?
Well, the Sony products were due to Sony Pictures being the distributor.
If you notice, any Disney movie has Apple products prominently displayed.
the scene with NPH and the Smurfs playing the Guitar Hero felt like an blatant unnecessary full length commercial to me. The M&M product placement was obvious while the rest didn't stand out that much.
But like what you said, I was sad to see how movie industry had to include commercial into their movie while wasting precious screen time to enhance the story telling process
That is the whole idea behind the setting of the film. Sure they could have made the story take place in the fantasy world of the smurfs, but then you can't really have product placement in that kind of setting and thus, the movie wouldn't get that much funding for it's production.
This is why they moved the setting to the real world inside NYC, so they can turn the movie into a "BUY OUR PRODUCTS" 1 hour commercial.... with smurfs in it.
You missed the most obvius; Google.
"I FELT LIKE DESTROYING SOMETHING BEAUTIFUL"
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"google something" is more of cultural reference now. just like "xeric this" exchanged the "copy this" for people back in the 90s.
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If you want horror - tune in the news channel.
At first I felt the same, about the overboarding product placement. Though after I saw the scene "What are you using?" .. "It's called Google".. "Oh.. GOOOOOOGLE!" I thought it was funny and the film makers probably wanted to make the product placement exaggerated like that.
I liked the movie and for me the product placement was nothing, that ruined the film for me.
I don't know how you'd not notice this, but in real life, we have products all around us. Also, in New York City, there are ads all over the place.
It would be far more odd for a film to completely avoid any identifiable products or advertisements, especially a film set in a place like NYC.
http://www.rateyourmusic.com/~JrnlofEddieDeezenStudies
I was fine with it. Ads have been placed in movies for decades, probably since not long after the movie industry took off. Cigarettes immediately come to mind.
One of the fastest ways to pull me out of a movie or television show is to advertise something fake like, say, "SuperFuntime Soda," or somesuch. Product placement adds authentication. Plus, I see them everywhere I go, and the location of this movie was modern NYC. Of course there are going to be ads.
~j~
Something just as bad is the said products are masked over with mock/generic names/logos for public viewing access television. 2002's Spiderman had Toby McGuire drinking and setting down a Dr. Pepper but on TV it was just 'Cola'. It's painful to watch, like dubbing over iconic (yet explicit) phrases with G-rated language... even if it's the word 'ass'. C'mon, now. It's in literature and animated shows, as are more extreme terms.
For instance, Samuel Jackson's line on <i>Snakes on a Plane</i> "...tired of these muthahf---in snakes on this muthaf---in plane!" was dubbed to "...Monday to Friday plane!"
and the opening scene of Austin Powers 3, right after Austin and the commandos come in to stop Dr Evil after sinister laughing, Dr. Evil says 'sh!t". I get it's a tad much for television but it was replaced with "I can't believe I was caught in the first act!" with a goofy expression.
There's no point in all this censorship other than to save the public broadcast station ten dollars. It's all the more reason why everything I own is the uncensored/unrated version. Don't settle for less, I tell ye!
I feel sad about what the movie industry has become.Yeah mean, it sucks. I miss the good old days when you never saw any products in films.
The man in the film was also an add designer as well it was his job.
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