I'm also from the West of Scotland, and here the c-word is used just to generally mean "someone" - both my grandmothers used it frequently! There's a bit of a north-south divide with it, but it probably has more to do with class differences.
Witness the fuss over the Ken Loach film, Sweet Sixteen, which was awarded an 18 certificate by the UK censors because of the frequency of its use. There was much debate over this because the censors are London-based, and generally middle-class, so were ignoring the fact that the word is just a typical element of the colourful lexicon employed by young, working-class males in the west of Scotland.
Another example is Gary Oldman's Nil by Mouth, which is peppered with the c-word, but again, simply reflecting the language used on the south London estates which it depicts, and not always carrying an offensive intent.
It does seem more commonly used in Britain than in America, I'm not sure why that would be, something to do with our coarse Anglo-Saxon heritage!
Incidentally, the first use on British TV was not in 1976 as indicated in a post above - it was actually in a live TV debate, presented by David Frost, in 1970, and was used by publisher Felix Dennis. It's first scripted use on UK network television came 9 years later in 1979. There is no outright ban on any language on UK network TV, but there are rules restricting the most offensive terms (basically f- and c-words) to after 9pm. The regulators Ofcom, the British equivalent of the FCC, maintain a list of offensiveness, and the c-word is fixed at the top!
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