Coincidence? I think not!

Once Arthur stands still in downtown and the camera moves around him you can see behind him there's an advertisement of 'Curious George' holding binoculars looking the same direction as Arthur at another advertisement of 'u north'.

Not a coincidence that Arthur is curious.

Below the 'u north' advertisement there's one on a bus for a Broadway musical 'Wicked'.

Not a coincidence that U North is wicked.