Why the low user rating?

It's certainly gone up a bit since your posting. I enjoyed this tremendously and gave it a 7 rating. It had its faults but nothing so bad that would warrant any score below 6.

What does fair mean when applied to movie reviews? Each person can give it a review based on how they liked it. It can either be honest or dishonest, but not fair or unfair. In fact, trying to make a "fair" review generally involves dishonesty, since it involves thinking about more than how you liked it, like how you think you should like it, or how the producers would like you to like it. If a movie has a low rating, it means that people who watched it and reviewed it don't like it much. This is useful information to other people who want to base their decision to watch it on how others liked it. Trying to rig reviews based on what a movie "should" get makes the score useless for the people just described, and useless to bother giving a review if it'll just be eaten up by a "fairness" system.