As of Today Shazam! crosses $100 Million Domestic (USA)

This is neither noteworthy nor cringeworthy but as of 04/16/2019: Shazam's Box Office

Domestic: $99,527,265 37.8%
+ Foreign: $164,100,000 62.2%
= Worldwide: $263,627,265
Domestic Summary
Opening Weekend: $53,505,326

This means that for DC they have taken an IP, made a movie with enough success that warrants for them a sequel that will form a franchise and or a standard three film trilogy. WB has stabilized their barely floating superhero platform. Is there a lot of excitement and buzz outside of WB and DC over this moment? It doesn't appear so as this was a low risk average reward endeavor after so many big swing misses that should have been grand slam homeruns. More like a big collective sigh with a finally!

How high will Shazam! rise? Hard to say as the International numbers are quite soft even though the film maintains that ~1/2 split. The real problem is in expectation and not actuals. Warner fans have a warped expectation of how CBM's are supposed to perform in the marketplace. For what was the DCEU Aquaman was the 1st, and still the only character, to crack $1 Billion. Aquaman did so by a wide margin over DC's Holy Trinity. The key for Warner/DC is to NOT chase dollars but chase effective story telling that audiences will like and rebuild the audiences trust with their brand. I believe that's what the Joker movie will be.

The Box Offices of Aquaman, Shazam! and Wonder Woman demonstrate that audiences can be entertained with a unique character that isn't a derivative of WB/DC's standard fare and doesn't subvert the character in ways that the audiences can relate. The stories don't all have to be connected but the characters should be relatable and you can make a decent profit.

That sounds pretty simple to me.