Well Shazam is Officially Heading for some pretty Low Numbers...
Now that the 2nd weekend results are in and we can see Shazam is getting no bump from the supposed "Good WOM" and Instead is kinda just having completely average holds....
Its not hard to figure out where Shazam is heading.
Domestically Shazam Will be lucky to hit 150 Million ....Most likely it will finish between 140 to 150 Million
Overseas is even worse for Shazam....Its Not doing to well in China after a decent opening...
Shazam is now looking at anything between 390 to 420 WW....
A couple of things are clear now...
1. WOM just is no where near what was expected or suggested, Audiences clearly arent liking this movie as much as Critics
2. WB picked a truly terrible release date, Sandwiching Shazam in between 2 MCU films has big as CM and Endgame effectively made Shazam completely forgettable and not feel important...Shazam Literally has 1 more week(of Making very little) before Endgame hits and Shazam is forgotten, whats worse is, because of The Success of Endgame, Its entirely Possible Captain Marvel is going to be playing in more theaters and making more box office in Shazam's 5th weekend than Shazam...
3. At this point, I dont see WB going forward with a sequel to Shazam unless than can bring in another DC character to Be THE DRAW and bring in Audiences ..Its now clear Shazam With Zack In The Lead simply isnt a draw....WBs almost certainly is going to require The Rocks Black Adam to be in the sequel if they are going to go forward....
WBs got to have confidence that a potential sequel could be more successful than This, and there is nothing about Shazam's box office that would give WB any confidence a sequel would even match Shazam's box office....Bringing In The Rock to save the movie and franchise is The Move to make....Its also worth noting WB has done this exact move before...When MOS Under performed, The already Announced and Greenlit "MOS2" quickly turned to Batman to come in and save the franchise and to bump Box office .
4. It appears WB/DC literally gained NO Goodwill or trust from Aquaman.....I mean Theres a reason why Marvel Studios can make Debuting characters movie like GOTG,Doctor Strange and CM who are LESS KNOWN than Shazam and thier films Have Massive Box office success....and that reason is "21 for 21"....after 21 straight great films, Marvel Studios has build an Audience that Trusts them and carries over to Every MCU film....
You would think after a great Success like Aquaman, DC/WB might have build a little goodwill and Trust but its clear based on Shazam's box office....even after Aquaman Audiences didnt feel connected to the DCEU at all...Literally 70%+ of the audience that saw Aquaman has no interest in Shazam....I guess while Aquaman was a success...It did nothing to repair the DCEU or gets fans and audiences interested in the DCEU again....
PS....
I was speaking of China .....while Shazam isnt doing well in China, anybody read the reports about Endgame shattering all Pre-sale records in China?
Analysts are predicting 75 to 100 M In Presales alone and now A 200 M+ OW in China is guaranteed ...