A 'ladette' is a girl who copies the behaviour of 'lads' who are boys who get very drunk and act like hooligans, often running foul of the law. They attempt to match their male counterparts in drinking and as most women have only half the capacity for alcohol (according the NHS and AA statistics) they do so at great risk to their health. There have been publicised cases of so called, 'ladettes' being hospitalised and I believe there have been fatalities. The ladettes are also known for imitating other features of the lads' behaviour such as drinking from the bottle and being rude and indecent in public.
It is recognised that such behaviour can reflect deep anger, frustration and resentment that men still have more freedom than women. Ladettes have expressed the wish that they could stop behaving like this but also they recognise that when drunk they lose self control. Many ladettes are probably alcoholics.
The show does seem to offer an opportunity for helping those who wish to change - though at a price. Clearly, the 'reality' of this reality show is that of an earlier time. It is hard to see the advantage of being given a fairly minimal training in etiquette and upper class behaviour that will barely equip them for an insular and tradition bound upper class when they have so widely advertised their original background. There have been no follow ups so we do not know whether they swam or sank like a stone. Similarly, it is not certain whether they will return to their original life with any degree of acceptance. As George Bernard Shaw indicated with his original play, 'Pygmalion' the result of such attempts at social engineering may be unsatisfactory at best and downright cruel at worst.
A striking side effect of the show must surely be to show just how snobbish, outdated and hurtful the whole concept and its realisation appear to be. All the participants (apart from the girls) are self-congratulatory, arrogant and even mean-spirited. However you define the term there is not a single lady - or gentleman - in the entire show, just a lot of snobs getting off on tormenting a handful of already damaged girls. If I were one of the old aristocracy I'd horse-whip the lot of them.
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