I saw it yesterday and i was a little disappointed, not by the movie, but because hardly anyone came to see it! I thought it was delightful and funny and mila was great in it but i guess not that many people heard about it =p guess they're missing out..
I have only known about the release because I've been keeping my eye on it for the past two and a half years!
But other than that, I heard a commercial on the radio for it once like the day before it was released. The only theatre I seemed to find it at was that cinemark in American Fork. Anything north of the point of the mountain I didn't really check for.
So I could imagine the reasons for people know seeing it/knowing about it is because it hasn't been advertised very well and not very many theatres are picking up on it. That, and the release date has been pushed back so far that people have been forgetting about it.
Seriously, not to mention Mila Kunis, but JON HEDER is in it. That has to be like half of the reason anyone has seen any of the last 3 or 4 movies that guy has been in. If people knew about this movie they would go see it.