Investors beware

Whether or not the accusations about Big Sky's business practices are correct there is no getting around the fact that the initial revenue for WLI is disappointing.

Given the number of name actors involved one would have expected a better showing at the box office.

If nothing else this points to the importance of promotion and advertising and how hard it can be to get the masses in to the theaters.

Note that in spite of what anyone tries to say there are both good and bad reviews for this film, people who like it and those who do not, and clearly the vast majority of people do not know since they have not seen it.

There are enough people out there who would enjoy this to make it financially successful but at this point it is not.

So, if you are thinking about investing money in to a movie, this experience does show one thing, no matter how good things might look, and how optomistic people might be, you can lose all of your investment and you should never let this possibility escape your thinking before and after you write the check.