INMO, a hangover of colonialism... unfortunately seen in almost every non-white society.
WHITE is "beautiful," "refined," "sophisticated", "rich." The further one's complexion is from white, the more likely one is to be of 'peasant stock,' 'low caste,' lower on the evolutionary ladder (i.e., closer to the primates), etc.
I would certainly never blame Lisa Ray, Katrina Kaif et al for being half-white (I am myself). But it is absolutely no coincidence that almost all female (and male) stars in Bollywood look like them. Nor is it an accident that 'whitening' creams and tonics such as "Fair and Lovely" (with variants for both women and men!) are the highest selling products in every Indian pharmacy. In China, young women prostitute themselves and steal from their parents to pay for cosmetic surgery to make their eyes look "European."
This self-hate is also very useful to established elites in a great many countries, because the tyranny of light-skinned complexions serves to reinforce their hegemony. Some "johnny-come-lately" might be able to make a lot of money somehow, but there really isn't all that much he can do to change the colour of his skin.
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