Okayokayokay.
I do agree that the dolls are a bad influence. I don't think they will necessarily cause every girl who plays with them to become a prostitute; however, they express the following potentially dangerous messages:
a) Materialism (both in the sense of being spoiled and overly concerned with appearances) is the key to success and admiration;
b) Being a brat (i.e., again: spoiled, materialistic) is okay (and even something to aim for!).
Of course there are those who are unaffected by these 'messages' I mention. Of course there are those who can laugh them off or ignore them. Not all girls are going to buy Bratz dolls and products for the same reasons, either; for example, I have an acquaintance who purchases them to use in puppet shows (where their appeal is that, apparently, they can be easily attached to strings and frames).
However, I'd say that, more often, kids (girls in particular, naturally) are affected by these messages, and buy them for reasons less offbeat. There are too many things in our culture that hold physical appearance paramount already; and materialism finds its best environment to thrive amongst teenage (and pre-teenage) girls, known to be often manipulative, striving to be "cool", and a source of strong peer pressure as a result. Although I realise these things are normal amongst teenagers, I think it these days has gotten way out of hand with influence from the toy industry and the media (WHY are girls calling themselves 'fat'? Why are they in hospitals with eating disorders? Why are they getting plastic surgery? And why is this taking place so DARN early?). The fact that clothes marketed to girls are pretty revealing is also a cause for concern. Why force kids too young to feel sexual attraction to be expressing themselves in a sexual manner (clothes, and Britney Spears, and whatnot)? That's a) ridiculous in its pointlessness, and b) potentially dangerous, in more ways than one!
A recent New York Times report revealed (although perhaps not surprisingly) that something like 95% of women are unsatisfied with their appearances. This needs to change. Appearance is not everything. Think of this: will people from 500 years from now look at a rail-thin woman and think, "God, she's beautiful!"? Standards change. And it's all subjective anyway. (Personally, I find the most attractive those who are described in societal terms as "plain" and "boring", for example.)
I really think we need to be making an effort to de-emphasise appearances in our society. Where does the obsession with looking attractive start? In the teenage years, at puberty. What are we telling girls they ought to be looking like? Something unhealthy and unnatural. I think Bratz are a contributing factor to this.
- A concerned 18-year-old girl.
insanity_transplant (AT) hotmail (DOT) com.
Thanks.
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