Minagerie of Technology
The box-art is a PS2 controller. Opening credits is an XBox controller. Computers at his office are iMacs. And in the restaurant, he plays a Gameboy.
Contrary to other posts, I believe this movie isn't leaning towards one system or another. It's about the 'GameBox' Genenric, yes. But it shows that the movie isn't an 83 minute commercial either.
Side Note: Couldn't they afford a DS?