Ridiculous moment viz a viz Fenwick Arms episode.
At a staff lunch Ramsay was talking about the Yorkshire puddings, and that:
"It clicked for me today - why can't this place become famous for gravy..."
I'm paraphrasing here, but that was the gist of it. Then when asked how, Ramsay takes off his shirt revealing a "campaign for real gravy" shirt underneath. So we're meant to believe that despite his flash of inspiration coming during the lunch service, somehow he'd had a shirt made up - as if on the spot!
This is the problem with what's otherwise an interesting show: it focusses too much on the Ramsay personality cult. "He" had no such flash of inspiration, and it's deliberately dishonest for him to parade around as though he's single-handedly rescuing these establishments. That campaign would have been devised by the demographers and food consultants that go to the restaurants beforehand and brief Ramsay on the status. To parade around like he's a one-man restaurant-saving band is disingenous and disrespectful to the other people who are instrumental in the plans for helping these restaurants.
Proud member of COW-DJ