On the one hand they needed the money.
On the other hand, Henry Lair is a bit of an eccentric and loves KFC (which chicken is very good indeed.) There's a lot of educated old-timers with whimsical habits as near-and-dear as Henry's. I know a bunch of people like Henry.
An average decent movie—a tad soapy, though—written according the play-it-safe storytelling manual that is: a larger-than-life character, estranged father and embittered son's strife, and finally everybody is redeemed on the face of death.
It has be done before it will be done again.
Anyway, why are some people kicking such a fuss about product placement?
I wanted to be the first kid on my block to get a confirmed kill.
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