Interesting... I just read this whole thread, which was mostly posted 2-3 years ago, and here is the summary:
1) 95% of everyone who said something negative were basing their assessments solely on the trailer.
2) 95% of people who actuall saw the movie gave it a positive review.
This says a LOT!!!
This fits pefectly with my own experience. I thought the trailers looked dumb (but only kind of dumb - I think those calling it 'awful' or 'trash' are falling into the usual pitfall of online discussions of a tendency toward hyperbole). But being a parent, I ended up seeing it and found it way better than expected.
Also, my positive reaction was not based on rationalizing it as "Yeah so the jokes are dumb but it's a kids' movie, and kids like dumb jokes." It was almost exactly the oppsite: parents were laughing at a lot of the puns and clever references to Shakespeare that were going right over the kids' heads. Still, the kids enjoyed the colorful fun of the movie. More importantly, parents got a huge kick out of the old familiar Elton John songs, which the kids enjoyed but those songs did not have the same nostalgic significance for them.
Overall, the film is a delight, and one of the few movies I've enjoyed rewatching, out of dozens of kids' movies I've had to sit through in the past decade of parenthood. I think the real reasons it was not a bigger hit are that its trailers did not do it justice and that it did not come from the big movie machines of Disney, Pixar or Dreamworks.
What is amazing is what movies some of the critics here seem to think are better than this one, and what is really shocking is that anyone claims the advantages of those other movies lie in their 'originality'. Seriously, all those Disney princess movies are based on fairy tales, so not at all original. Sure, Disney did a good job with Cinderella, Snow White, Beauty & the Beast, and Mulan, but I hate what they did with Sleeping Beauty and The Princess & the Frog. Tangled was cute but only ok. Someone else here has also rightly pointed out the unoriginality of many Pixar classics, much as I like most Pixar movies. I could do without Ratatouille, and actually fell asleep during Cars, which was a very cliche plot, used, as the other commenter noted, in 'Doc Hollywood', as well as other movies & shows, e.g. 'Northern Exposure'.
And I really, really don't get anyone holding up 'Cloudy with a Chance of Meatballs' as an example of a better and/or more original kids' movie than 'Gnomeo & Juliet'. I found 'Cloudy' to be only ok, mostly because they departed so much from the original book concept, of a world completely different from our own, where weather has always been food-based, and instead made it just an ordinary town where it was a temporary disaster, brought on by the standard main character who starts out an unappreciated screw-up and ends up being the local hero (which was done much better in 'How to Train Your Dragon'). In other words, they pretty much made 'Cloudy' just like every other kids' movie, not original at all!
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