The problem with the Oirish movie industry,...

...if you could call it an industry at all,is neatly encapsulated in some quotes from reviews of this movie. Variety says "Chockful of Oirish backtalk and rough humor--much of it unintelligible, due to the muddy soundtrack and strong accents--this plays rather like helmer Paddy Breathnach's earlier pic, "I Go Down" (1997), but without the violence. ... film looks too small and local to make much impression on U.K. tracks "

and the BBC review says "torrent of hilariously profane language, un-PC gags and bags of guttersnipe charm"

That about sums up Irish film, which starts out with a search for what is different and interesting about Ireland that can sell a movie, and then falls prey to a mistaken belief that what is needed is filthy language and bags of sh*t, literally. i don't think I have seen an irish movie yet that doesn't have someone literally p*ssing or sh*tting in the street (or in this case, on the front seat of someone's car). What are these people thinking? And then they go looking for international audiences, and bemoan their lack of success. In fact, Irish movies don't even succeed in Ireland; nobody wants the damned things. Success for Irish filmakers will start with them pulling their heads out of their arses. They should stop trying to raise vulgarity to an art form. P*ss and sh*t lost their shock value a long time ago; nobody is interested. Anybody who wants that kind of movie need only bring a hand-held video camera to the bathroom with them. People want big movies, not small ones; movies that speak to them; p*ss and sh*t don't really do that. The sad fact is that Man About Dog is far from being the worst.

Any Irish filmaker reading this would be well advised to forget about not only p*ss and sh*t, but every other kind of Oirishism also. Nobody is interested. Reflect and/or explain the universal human experience, and forget about making the great Irish film. By all means infuse it with real Irish charm if you can (and only if you are sure that you know what that is), but first make sure it IS real, and not the dirty plastic thing that is so often trotted out in movies that are even worse than this.