I thought this was a hoax until I read Greg Sestero's excellent book.
Obviously THE ROOM flopped in theaters and was a laughing stock, but now it has almost an iconic notoriety and I’m guessing sales on DVD/Blu-ray formats, along with the midnight showings are recovering the losses of the expenses of the money he put into it. I doubt it will ever fall out of print.
I have always been on the fence on if maybe the movie was a clever hoax. The 6 year-old billboard he posted in Hollywood is, yes, beyond narcissistic; much in the vain of the freakish Angelyne, who became a part of pop culture in Los Angeles in the '80s, who must be at least 70 now, is apparently and still driving around Hollywood in her latest-model pink Corvette (I saw her a few years ago in her car.). How can she afford that car unless she had some kind of scam in place?
Didn't Liberace say once after successfully suing the #1 tabloid of the day over a libelous article, the Hollywood Confidential, in the ‘50s "I'm laughing all the way to the bank”?
My point is that if Tommy indeed failed at his intent to make a work of art, at least he’s getting royalties I assume. Then again, I’m not sure their worth the embarrassment the rest of my life, since apparently most consider it just about the worst film ever.
Then again, anyone who could finance a movie has to be bright enough to have some sense of reality. I'm sure, as vain as he was, he combed through those rushes thoroughly. How could he have not seen foolish he looked?
And maybe---just maybe---that book was included in the subversive plan by Tommy(though I admit I have not read the book) for extra publicity; but I’m expecting it today.