Uh, it has 100% relevance if you understand how jokes work. The setup - which is the three lines you quoted - has to be short, simple, and unfunny. The punchline - which you didn't quote - has to be surprising, unexpected and funny. For the joke to be funny or even to qualify as a joke at all, the two books have to be very different. Norm's point was that the stories of the books are very similar and the author of Harry Potter even admitted as such. Therefore, the punchline is not surprising and even the guy's tagline ("one book is about a hero that sacrifices everything to save humanity and the other book is the Bible") also lose meaning / humor.
These people are telling only 10-15 jokes (of which the home viewer sees about only 3-4) on national TV in front of top comedians in a comedy contest: there is no excuse not to have every single joke be airtight.
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