It's working Chicago! DUMA crowds are growing!
I really love this film and have now seen it twice. This film will be a classic for generations. I encourage fellow Chicagoans of all ages to go see this movie--it is by no means just for kids (though it's great for them and kids in my two audiences absolutely loved it). I spoke to the manager of the AMC Cantera in Warrenville who said that there seemed to be great word of mouth during the week, because the first weekend it seemed like nobody had heard the movie was playing. But the attendance went up every day, and Thursday was especially crowded. The manager said the box office the second Friday (8/12) was larger than opening Friday (8/5), and that that never happens, but must mean great word of mouth because there is no advertising for the movie (I did see a little ad in the Trib). They'd also heard this was going on at the other theaters where DUMA is playing. So keep it up Chicago, we can save this wonderful movie. Go see it this weekend!
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