It was shocking but what it the message?

I see that you never got a reply, you posted this long ago but I'm still gonna reply, maybe you're still interested, if not, ignore it. The film just shows that we are treating animals wrong. Be it through doing it directly or through supporting it by buying animal products. The point of the film is to find a solution for it. But that's up to yourself and that's the way it should be. After watching, you should decide for yourself wether you want to do something and if yes, see what you can do. If this movie just said "everyone needs to go vegan", everyone would complain. Weird as it is, many people complain now that it doesn't say something like that.