MovieChat Forums > Over the Hedge (2006) Discussion > Product placement ?

Product placement ?

posted 16 years ago by bruno-mailly
11 replies | jump to latest

I liked the movie a lot, but some parts reeked of ad-like product placement.

•Spuddies are obviously meant to be Springles.
Two main characters are nuts about them, each says "with a Spuddie, enough just isn't enough", RJ spends lots of time holding or hunting them... way too much to be just a spoof or creator's caprice.

•Mach 6 caffeine drink (I don't know the mimicked brand).
It is seen & used too many times to be innocent.

•Monopoly.
It's famous pawns/figures are explicitly showed, and there is too much a big deal about who gets to use which.

Did you spot others ?

I also wonder why the brands are either not showed or spoofed... maybe some legal/export stuff, or no brand would pay enough to figure as is?

[–] raton_laveur_lover 16 years ago

monopoly and THX are the only real product placements. There's a neat feature on the dvd of the many many fake products they designed for the movie.

As for "spuddies" and "mach6" those are fictioanl and wun count as product placementhttp://en.wikipedia.org/wiki/Product_placement

Product placement advertisements are promotional ads placed by marketers using real commercial products and services in media

.('\..../').
<^]-[^>
the more you know you know you don't know sh!t

[–] 16 years ago

[deleted]

[–] 16 years ago

[deleted]

[–] LtNooblet 15 years ago

I thought Wendy's was the most obvious one..
On the picnic table at the beginning of the movie.
Maybe I'm just a big Wendys fan.

[–] TheCheshireCody 15 years ago

There is also a Wendy's sign - with the logo just blurred enough - in the background of the long shots of the suburbal sprawl. As for Monopoly, Pringles (not "springles", OP and energy drinks, they would have to mention a specific existing product by name for it to be product placement. There are many cookies that consist of white sugary stuff between two chocolate wafers, but everyone immediately thinks of Oreos. These references are the same - meant to call to mind certain iconic cultural touchstones, not to plug a specific brand.

___________________
It's too bad she won't live...but then again, who does?

[–] XenoBoi 15 years ago

THX!!!!!!!!!!!!!!!!!!!!!!!!!!
(when they turn on the tv)i hate that part, its at the start of every movie anyway
If you love Jesus Christ and are 100% proud of it copy this and make your signature!

[–] anotherplace_anothertime 14 years ago

It would be so much better if movies just never used props wouldn't it? /sarcasm

Who gives a poop if they used these items. Especially since they were made up names. As for the monopoly reference, I found that part one of the funniest scenes as every time I play monopoly there's an argument over who gets the car.

[–] bowlingmachine9 14 years ago

Springles?

[–] Junoboy18 13 years ago

So what if it has product placement? The THX and monopoly scenes were quite funny because they are things we are related to. Who hasnt fought in monopoly to get to play the item you want?

[–] MetFanMac 13 years ago

You seriously thought a movie about modern consumerism wouldn't have a little product placement here and there?
Anyway, it's nowhere near as bad as the Transformers movies...

Supermodels...spoiled stupid little stick figures mit poofy lips who sink only about zemselves.

[–] Druff 13 years ago

If they don't show the logo/trademark of a real product that, y'know, ACTUALLY EXISTS, then it's not "product placement", Professor Doofus.