maybe if terry yelled more...

Seriously.

He's a likeable guy (I think), but they're clearly trying to riff off his Old Spice commercials -- which were hilarious, but hilarious in part because they were in small doses, not a 30-minute show. The producers of Millionaire apparently think that persona will pump the ratings, I guess, judging by the fact that it continues to go on and also by the commercials showing short clips of various kinds of yelling, demonstrative silliness, kinda stupid dancing, and so forth. But it really is irritating.