More about WHY the film's not more popular

This is truly a movie celebration of the courageous life of DTD -- no, not DDT, but DTD, Desmond T. Doss -- whom few people have ever heard about; Audie Murphy and Sergeant York everyone's heard about because they were highly publicized movie heroes; the media doesn't like controversy and being a CO (Conscientious Objector) is controversial, and is not popular because it requires someone who's willing to live on the edge at all times and to be "different" from the otherwise ordinary people who wear the service uniforms. There are many heroes among these ordinary folks as well, but the difference here is the CO refuses to carry a weapon -- refusing to take a life -- even if it means they must die -- and all for religious reasons. That's different, and many don't want to be thought of as a 'do-gooder', preferring to be 'one of the guys' who break the rules, doing 'bad' once in a while.
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There are no ordinary moments; there's never 'nothing' going on