MovieChat Forums > Siu Lam juk kau (2001) Discussion > the aggressive productplacement somewhat...

the aggressive productplacement somewhat ruined the movie


I found this movie hilarious but especially the final match was pushed into the background by excessively imposing the advertisement for a certain brand on your face so that you where rather counting the trademarks than paying attention to the story itself.
Aggressive productplacement in movies should be omitted or best forbidden as it ruins the movie experience diverting one's attention and it undermines the director's artistic credibility and vision as it makes him a tool of the promotional propaganda so that it appears as if each scene is orchestrated in a certain way just to emphasis the brand thus completely negating any true artistic ambition, a shame!

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