turn off the photoshop!!!!!!

What the $%^^ were they trying to accomplish by randomly using that "animation mask" (ie-in the bar at the beginning, then once in someones eyes and yet again some other forgettable place) throughtout the film. Have a vision, and use the tools available in relation to your vision, but don't just throw effects in randomly without cohesion or direction or symbolism or SOMETHING!! It seemed like "hey, wow dude, check out this cool feature on my new camera, like whoa, trippy, let's use it a bunch"......boring.