Cool, new toy!!

I heard that Shocker toys are releasing something called "Mallow People" which look like plastic marshmallow-shaped people that sport various designs. They are releasing some that look like the Madballs and one that looks like the monster from this show. I looked it up and found a pic:

http://toyfair09.figures.com/showphoto.php?photo=2316&size=big&cat=