I want to reply to the subject in general, as to what is Pollock's appeal, but I chose to reply to this message because I can definitely see what the person is saying. Well, first off, we have to remember that we are talking about the 1930's, 1940's, and 1950's. This was not necessarily the most pleasant time. These artists, the Abstract Expressionists, grew up with WWI, the Great Depression, and WWII. Rothko, one of the Abstract Expressionists once said that "It was with the utmost reluctance that I found the figure could not serve my purposes. But a time came when none of us could use the figure without mutilating it." Although most of these artists did not suffer the horrors of the events mentioned, (with the exception of Gorky who lived and escaped the Armenian Genocide) they lived through them, and saw their effects. These were not happy times.
We have established one of the reasons why these artists began using abstraction; the figure could not serve its purpose anymore. Now, some of the Abstract Expressionists did make use, or so they said, of the subconscious, such as Pollock, in their works, which is where Jung comes into play. Some abstract expressionists, however, did not make use of the subconscious, but I will not talk about this since it does not pertain to the subject at hand. Well, we know that Pollock was influenced by Jung's teachings, such as the ideas of the universal or collective unconscious and symbols. However, the drip paintings can only be related to the the idea of the universal unconscious. Pollock once said that "When I am in a painting, I'm not aware of what I'm doing. It is only after a sort of 'get acquainted' period that I see what I have been about." This is what leads some people to think that Pollock is trying to depict or portray the subconscious, which is not entirely right; rather, Pollock's intention was to reach a level of subconsciousness (which I personally doubt he reached while painting) in which he almost got rid from the Self that defines all of us and was able to paint from his innermost nature, or essence. He once said that "I don't paint nature. I am nature." This proves that Pollock was not trying to portray the subconscious, but tried to use this state of mind as a vehicle to purify his works, which in the end are ideally a depiction of the essence or nature in all of us, in everything.
Finally, I would not concentrate on the idea of paint dripping too much. In fact, this was just a medium that facilitated the process for Pollock. However, this does not mean that anyone can do it, which is why Pollock is considered good. In fact, people tried doing what Pollock had done, namely dripping paintings, and no one was successful. However, remember that dripping was only the medium, while the idea of the painting was perhaps even more important. To conlcude, I want to mention that abstraction was also used by all Abstract Expressionists because, as Clement Greenberg once said, the modern painting has to be self-contained. In other words, the painting has to be everything, which would be hard to portray with human figures or symbols even.
I am a huge fan of the Abstract Expressionists, and if I may give a word of advice to those people that don't like their work, I would just say to not think too much about the meaning of the work, and simply enjoy what you are seeing. Remember that Pollock was all about rhythm, order ("No chaos, damn it" Pollock once said), and nature. Do not look for anything outside the picture, everything that there is, is in there.
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