Who was the intended audience??
Any guesses?
"No man is just a number"
Clumps of dirt and maybe headless people. That's my guess.
Lightytidy
I don't think they really expected anybody to like it. I think it's one of those crap movies that sometimes get put out as a gamble hoping people will inadvertently buy or rent it. Much like you see all these copycat movies today that are clearly just trying to trick morons who were looking to rent or buy some other movie, but those usually try to have a similar name and cover art. They may have been trying to cash in on the Box Office success of First Knight, not that it was a good movie, but it did make a lot of money in 1995. Or maybe the expected the title to trick parents into renting a nice magical movie for their kids, as Mike Nelson said in the interview on the DVD, they thought it was going to be a nice kids movie. But I don't think the filmmakers really thought there was a demographic that would like the movie, or that it was going to be particularly good. Anytime you are making a movie and half of it is splicing in a 1984 horror film, you aren't really hoping to captivate your audience.
"IF THE DEVIL HAD A NAME, IT WOULD BE CHUCK FINLEY!!"