Can we talk about the silly americanized film poster?

It is simply ludicrous. It's the perfect representation of what is wrong with America.
Here you have a simple French movie about two normal young men.
How does the US sell this to its audience?
Well, let's make the public indoor swimming pool a seaside pool with palm trees surrounding it. Let's make the handsome blond into a muscular blond hunk, make him tanned, and clearly let's also make the other lead buffer and look different. Add some nice Miami beach towels thrown in for good measure.
Actually wait, let's make the guy blonder. That never hurt.

I can't imagine the disappointment of many buyers who bought this movie, or watched it, thinking they were getting what the front sleeve promised.